Client

Newman's Own Organics

Project

Mint Packaging

Advertising
Collateral
Competitive Audit
Packaging
Retail Displays
Trade Show Booth

 

 
Newman's Own Organics, now a sub-division of Newman's Own, was started by Paul Newman's daughter Nell. The popular line of organic foods includes pretzels (its inaugural product, which within its first year became the No. 1 organic snack food in America), cookies (including the popular Fig Newmans, which also became the No. 1 organic cookie), mints, dried fruit, coffee, popcorn, olive oil, vinegar, chocolate bars, coffee and pet food.

This line of tins drew inspiration from Italian candy packaging and fruit crate labels from the 1920's and 1930's. Great care was taken at every stage of the process, from hand-stippling the tiniest details to printing the tins at a specialty printer in Northern England.

2005