Client
So Low
Project
Apparel Hangtags
DELIVERABLES & SERVICES
Illustration
Packaging
Illustration
Packaging
So Low is a sassy lifestyle collection of contemporary sportswear which embodies the effervescent spirit and chic personal style of creator Sarah Siegel-Magness. What started as a line of low-rise panties, now features fold-over pants (some with “tattoos”), leggings, skirts, dresses, tanks, hoodies, swimwear and more. The line is about must-have modern basics that are fun, feisty and fierce. So Low’s fan base includes the likes of Kirsten Dunst, Lucy Liu and Gwen Stefani.
2007